Our choices have power. One by one, they can give a story shape. Bring an idea to life. Turn your world on its head, or open the door to another one. Every choice we make—before, during and after the camera starts rolling—is an opportunity to move someone. So we don’t take choices lightly. We celebrate them. We obsess over them. Even the small ones. Especially the small ones. Because that could be the choice that changes everything. We are Woodward Original. A creative content factory based in the heart of Detroit. We choose to spend our days building stories that entertain, inform and inspire—from creative development to production to post. It’s one of the best choices we’ve ever made.