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Concept Ideation
Campaign Development
Director Treatments
Script writing
Story Development + Producing
Art Direction + Narrative Style -
Pre-Production + Tech Scouting
Location + Talent Management
Production + Equipment Management
Director + DP Talent -
Editorial
VFX
Sound Design
Music Supervision
Music Composition
Archival Management
Post-Production Supervision
bedrock
Bedrock is a real estate development company focused on fueling the growth of Cleveland and Detroit.
They develop iconic cityscapes, create space for community, fearlessly invest in the future and magnify points of city pride—all with a commitment to operating for more than profit.
find your foundation
Announcing Bedrock’s brand platform needed to not only inspire tenants, but also unify and create a sense of pride with everyone on staff. Yes, they create free roller rinks for everyone, and yes, they sell exclusive penthouses.
Bedrock truly builds space; space to grow businesses, community, and culture. Every building has a story—some a storied past, some a new one to write. With this, our stories had to represent the spirit of the people who are here for those who are coming.
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Director | Ariel Ellis
Creative Director | Rory K. McHarg -
Producer | Stevie Ansara
Director of Photography | Dimitrius Ramirez -
Editor | Joseph Talbot
VO | Joy Vandervort-Cobb
Post Producer | Carly Atto
“I tell people, you’ve got to feel Detroit. Detroit isn’t a place you can describe. You’ve got to put your feet on the ground and feel it to understand it.”
- Dan Gilbert
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Narrative Approach
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Concept Direction
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Storyboarding
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mission setting
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strategic shift
Hudson's Detroit
Defined by Detroit.
Built for the World.
Detroit has gone vertical. Bedrock’s Hudson Building is the first skyscraper built in the city in over half a century.
We are retelling a living story of this space—two iconic buildings that defined the city’s past and now redefine its future.
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Director | Dimitrius Ramirez
Creative Director | Rory K. McHarg
Writer | Rory K. McHarg -
Producer | Stevie Ansara
Director of Photography | Dimitrius Ramirez -
Editor | Joseph Talbot
Post Producer | Carly Atto
VFX | MutinyFX
Director Dimitrius Ramirez on set recreating a vintage record store
Meet Mary & Mildred: 94-year-old twins whose formative years were spent with trips downtown to shop at Hudson’s with their mother and working there in their teens to bringing their own children to see the holiday parade.
Detroit Artist Timothy Burke's sculptures remind us that what’s broken can still have meaning, and that every piece of Detroit’s past shapes what’s being built today.
Through his art, he’s found a way to hold on to both his family’s story and Detroit’s.
Ed Davis is building something lasting for his daughter—and in a lot of ways, he’s the blueprint. For years, he’s been working on Hudson's Detroit, watching each day’s work stack into something bigger.
As a native Detroiter, what matters most to him goes beyond the skyline. It’s what his daughter will grow up knowing: her dad helped build something meant to last for generations.
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Director | Ariel Ellis
Series Creators | Rory K. McHarg, Ariel Ellis
Story Producer | Sam Mikalonis -
Producer | Stevie Ansara
Director of Photography | Dimitrius Ramirez
Set Design | Pat Bird -
Editor | Joseph Talbot, Larissa Hanna, Josh Beebe
Post Producer | Carly Atto
VFX | MutinyFX
Composer | David Chapdelaine
Sound Design & Mix | Mike Regan
Reflections Series
This mini doc series reflects on the stories of generational Detroiters and their history with the original J.L Hudson Department Store. The new Hudson's skyscraper marks the first building of its kind in over 70 years in the city of Detroit and its remarkable history is part of the fabric of downtown.
There’s a kind of longing that isn’t born from your own memories, but from the stories you inherit. The details you can picture but never lived.
For Aaron Amos, Hudson’s is that feeling, carried through family stories, holiday rituals, little green bags, and a downtown always in motion.
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Behind the scenes
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Reflection Studio
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Book Tower
The restoration of Detroit’s historic Book Tower is marvel of modern preservation, reintroducing it required an majestic touch.
The embodiment of light pierces through the darkness reawakening Book Tower for its next chapter.
Poem written and performed by Nneka Julia.
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Director | Luke Jaden
Bedrock Creative | Sam Mikalonis
Executive Producers | Nate Segall | Jonathan Braue, Joseph Talbot
Executive Creative Director | Rory K McHarg -
Producer | Stevie Ansara
Director of Photography | Dimitrius Ramirez
monroe blocks
To Copenhagen and back. This documentary for Bedrock and the Monroe Blocks project highlighted the architectural inspiration behind the design making its way to downtown Detroit. A progressive 1.4 million square-feet situated on two city blocks.
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Director | Hamoody Jaafar
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Producers | Stevie Ansara, Anthony Bommarito
Director of Photography | Tommy Daguanno
Set Art Director | Ariel Ellis -
Editor | Chent Steinbrink
Colorist | Patrick Sexton