Brands that put storytelling first will change perception.

A great story is subtle. The less you spell it out, the more powerful the story becomes. Brands that allow audiences to bring their own meaning and draw their own conclusions are far more effective. We are most loyal when we are given the chance to be part of the story.

“We know that people are substantially more motivated by their organization’s transcendent purpose (how it improves lives) than by its transactional purpose (how it sells goods and services).”

- Paul J. Zak

OUR
approach

Our story development team—working alongside our directors, producers, and editors—are partners in co-creation. We pride ourselves on finding and amplifying high-value stories that transcend advertising and compel action.

OUR
methodology

We begin with identifying the cultural or category tensions that drive perception, allowing us to develop fully realized story arcs and touch points that blend audience narratives, brand purpose, and product innovation into premium content.

we add value by:

Building Brand:

Creating content that establishes deep, lasting resonance.

Building Community:

Fostering a loyal audience around shared values.

Building Team:

Driving emotional recall and commitment through free will.

Content Strategy

We know a story can be told in 6 seconds or 45 minutes so it is crucial we have a deep understanding of the audience and respect their captive time however they consume media. From longform docs to social first snacks we diversify the content assets and curate a media plan to drive effective CPM’s.
Directing

WO maintains a diverse roster of directors, unified by a commitment to shifting audience perception, with styles ranging from deep emotional realism to situational comedy and live action. We carefully pair each project with the director best suited for its required tone. We heavily prioritize the pre-production stage, believing this is where the subject and director bond, leading to more natural and vulnerable performances on camera.
Production

WO approaches production through the equation of vision divided by budget and time, where producers prioritize story over technique and operate with an agile mindset. They live by the motto, "If Content is King then Process is the Queen Bee," meticulously executing pre-production to ensure smooth, adjustable production once the camera is rolling.
Editorial

Crafting the story in the edit suite is where Baseline’s editorial roster employs a healthy mix of tension building effectively manipulating pacing and emotion. They obsess over the complex alchemy of story arc, arresting imagery, music, and sound design to construct highly engaging stories that captivate the audience long after the initial hook.