Hear The Call
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Concept Ideation
Director Treatments
Script writing
Story Development + Producing
Art Direction & Narrative Style -
Pre Production + Tech Scouting
Location + Talent Management
Production + Equipment Management
Director + DP Talent -
Editorial
VFX
Sound Design
Music Supervision
Music Composition
Archival Management
Pulling from the mythology of Lake Erie, we built the film around the awakening of the Sirens. A presence that's always been there, just beneath the surface, waiting for its moment to emerge. We approached the story in four phases: suppression, awakening, emergence, and takeover. As the piece progresses, the city begins to feel their presence, building toward the full reveal of Cleveland's newest team.
We combined on-location filming throughout Cleveland with virtual production using a VP wall, blending real environments with surreal imagery to bring the mythology to life. In post, we worked closely with our VFX and CGI partners to bring the Siren herself to life, building on what we captured practically to create a world that felt both grounded and otherworldly. Water, movement, lighting, and sound all played a part in bringing that world together, connecting the mythology of the Sirens back to the city of Cleveland. The piece also connects Cleveland's basketball past to its future, with former Cleveland Rockers player Janice Braxton lending her voice to the story.
This is HER story. This is HER voice. And the world is listening.
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Directors | Ariel Ellis & Kilo McMillan
Executive Creative Director | Rory K McHarg
Executive Producer(s) | Nate Segall & Rory McHarg
Story & Script Development | Madison Phillips, Ariel Ellis, Kilo McMillian & Rory K McHarg
Writers | Madison Phillips & Nolan Shumate
President, Cleveland Sirens | Allison Howard
CMO | Chris Kaiser
Senior Director, Video Production | Paul Taylor
Director of Digital Content Strategy | Madison Philips
Art Director | Bailey Mincer
Music Licensing | Meredith Fox
Identity Design | Supper
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Creative and Production | Woodward Original
Directors | Ariel Ellis & Kilo McMillan
Executive Creative Director | Rory K McHarg
Executive Producer(s) | Nate Segall & Rory McHarg
Story & Script Development | Madison Phillips, Ariel Ellis, Kilo McMillian & Rory K McHarg
Writers | Madison Phillips & Nolan Shumate
Supervising Producer | Stevie Ansara
Director of Photography | Dimitrius Rameriez
1st AD | Joe Likens
HMU | Sarah Bahlibi
Talent | Taliyah Pollard
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Lead Editor | Joe Talbot
Assistant Editor | Tayion Williams
Post Producer | Carly Atto
Creature Design and VFX | The Deka Brothers; Julien and Ben.
VFX | MutinyFX & TRG
Sound Design | Mike Regan & David Chapdelaine
Music | Billie Ellish
VO | Former Cleveland Rocker Janice Braxton
Color | Pat Sexton
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Production Partners | TRG Studio
Producer | Erin Raby
VP Supervisor | Tyler Spicher
VP Assistant | Dane Etto
VP Assistant | Julie Spicher
1st AC | Thomas Matheis
2nd AC | Sam Neff
Gaffer | Patrick Ryan
Key Grip | Chris Cogan
Grip | Nick Anderson
Grip | Alex Sammie
Dimmer Operator | Milana Scarlato
DIT | Sam Michael
Sound Recordist | Thom Shafer
Crane Operator | Thomas Semple
Gimbal Operator | Travis Cleary
Set Stylist | Giana Vigliotti
Set Stylist | Mariah Loeblein
VFX Supervisor | John Budion
VTR | Hunter Prunty
Drone Operator | Eric Hellinger
Set Director | Mary Ann Gergley
Construction Coordinator | Brendan Dancik
Construction | Jim Ogrin
Construction | Conor Bouffioux
Construction | Kevin Crowley
Construction | Logan Jones
Construction | Michaiah Sopkovich
Client Services | Samantha Nold
Production Director | Hannah DiMatteo
Account Executive | Adam Wilde
