Co-founder | president
Joe got his hands on his dad’s 8mm camera when he was 14. From that moment, it became his primary means of entertainment, expression, and income. He recreated his favorite films, from Mission Impossible to Star Wars. He convinced teachers to let him make videos in lieu of writing papers. And when faced with the daunting task of standing up in front of 150 people to deliver the best man’s speech at Jon’s wedding, he pressed play instead. Today Joe uses his skills to help brands tell their stories—and also to make terrifying horror films with his sweet wife.
A line from a film that best sums up hIS life:
“Would you buy this movie for $14.95?”
- American Movie