• Concept Ideation
    Director Treatments
    Script writing
    Story Development + Producing
    Art Direction + Narrative Style

  • Pre Production + Tech Scouting
    Location + Talent Management
    Production + Equipment Management
    Director + DP Talent

  • Editorial
    VFX
    Sound Design
    Music Supervision
    Music Composition
    Archival Management
    Post-Production Supervision

Michigan Lottery

A Closer Look

Creating Michigan Lottery’s Daily 3&4 spot was a creative and production challenge, filming six locations in one day in the middle of a Michigan winter. Using a techno crane for our push in effect and a virtual stage with the Unreal Engine for background generation, we were able to create some modern smoke and mirrors.

  • Agency | SMZ
    Director | Ben Deka, Julien Deka
    Executive Creative Director | Rory K. McHarg
    Executive Producers | Nate Segall, Jonathan Braue, Joseph Talbot

  • Producer | Alex Becker
    Director of Photography | Geoff George
    VAD Tech | Cart & Horse
    Studio | Golden Hour

  • Editor | Ben Deka, Julien Deka , Joseph Talbot
    Post Producer | Carly Atto
    Colorist | Patrick Sexton
    Sound Design | Mike Regan

BTS

How do you shoot six locations in the same day in the dead of winter?

A Closer Look was filmed on a volume (virtual) stage. Directors Ben and Julien Deka and DP Geoff George provide a little BTS of the process working at Golden Hour Studio.