Michigan Lottery

A Closer Look

Creating Michigan Lottery’s Daily 3&4 spot was a creative and production challenge, filming six locations in one day in the middle of a Michigan winter. Using a techno crane for our push in effect and a virtual stage with the Unreal Engine for background generation, we were able to create some modern smoke and mirrors.

BTS

How do you shoot six locations in the same day in the dead of winter?

A Closer Look was filmed on a volume (virtual) stage. Directors Ben and Julien Deka and DP Geoff George provide a little BTS of the process working at Golden Hour Studio.