cleveland cavaliers
let 'em know
The rallying cry of an NBA underdog.
The Cavs spirit is defined by its “show-me” attitude, confidence, and rising status.
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Concept Ideation
Director Treatments
Script writing
Story Development + Producing
Art Direction & Narrative Style -
Pre Production + Tech Scouting
Location + Talent Management
Production + Equipment Management
Director + DP Talent -
Editorial
VFX
Sound Design
Music Supervision
Music Composition
Archival Management
building brand & team culture through stories of perseverance
This content partnership developed over a decade, from celebrating 50 years of the franchise to winning an NBA championship.
We work closely with the back office developing team stories, Emmy Award winning docs, Jersey release promos, brand narratives, and major sponsorship announcements.
Every narrative our team develops serves the fans’ excitement and deepens their connection to the players and the culture of the city season after season.
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Writer/Director | Nate Segall
Executive Creative Director | Rory McHarg
Executive Producers | Anthony Bommarito, Jon Braue & Joseph Talbot
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Producer | Anthony Bommarito
Director of Photography | Dimitrius Ramirez
Drone Operator | Cody Cochran -
Editor | Joseph Talbot
Post Producer | Carly Atto
gold is back
Gold is the standard—real gold.
To launch the rebrand of the Cavs visual identity, we wanted to make a statement about the team’s standards and the use of color. For so long they were known as wine and gold, but that gold had often faded into yellow, and even mustard.
With advances in fabric technology, the new uniforms brought back the AU element 79.
In honor of their 50th season, the Cavaliers wanted to create a physical Wall of Honor to re-engage the fans with the franchise's story and celebrate the progressive culture that the people, not just the players, created for both Cleveland and the NBA.
The Wall of Honor immortalizes five inaugural inductees including Nick Mileti (founder and original owner) , Wayne Embry (the first African American team president), both great underdogs of the American Midwest.
This was to be done through an unveiling event at the arena during a game, however we took it to another level entirely through the creation of an Emmy® Award nominated documentary around the inception of the team.
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Director | Hamoody Jaafar
Creative Director | Rory K McHarg -
Producer | Ashley Carey
Production Coordinator | Marissa Clement
DP | Tommy Daguanno
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Editor | Davis Nixon
Assistant Editor | Nikki Finn
Music Composition | Che Pope
Rocket Arena Garage Sale
For the Cavs’ 2026 Open House and Garage Sale at Rocket Arena, our team led creative production on the hero spot that transformed the arena into a stadium-sized garage sale. As part of a campaign that playfully listed Rocket Arena on Redfin as the city’s biggest open house, fans were invited inside the venue for a one-of-a-kind experience.
Our team brought the garage sale concept to life through a comedic, fast-paced spot featuring Cavs legends Daniel “Booby” Gibson, Austin Carr, and Campy Russell as they prepared for the big day. From concept through final delivery, we focused on elevating the humor and turning a one-day event into a polished narrative that resonated with fans across the city.
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Writer/Director | Kilo Mcmillian
Creative Director | Ariel Ellis
Executive Producers | Nate Segall, Rory McHarg, Joseph Talbot
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Producer | Stevie Ansara
Director of Photography | Dimitrius Ramirez -
Editor | Tayion Williams, Joseph Talbot
Post Producer | Carly Atto
Sound Design/Mix | Mike Regan
Color | Pat Sexton
Jersey
releases
Moments before the players take court, the hype engine hits full throttle. Each season, new jersey designs and fresh new colorways are released, accompanied by an exciting narrative we craft around the team’s on court look.
SUNSET TO SUNSET
For this year’s Nike NBA City Edition Remix, fresh colors and details renew that iconic look, honoring the Metroparks’ vital role as the grand protector of Ohio’s natural spaces. The new edition captures the hues of Cleveland’s inspiring sunsets and fall foliage, inviting fans to reconnect with a beloved part of the city’s basketball and cultural landscape.
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Creative Directors | Nate Segall & Rory McHarg
Creative | Kilo McMillian
Executive Producers | Joseph Talbot & Nate Segall
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Director | Rory McHarg
Producer | Stevie Ansara
Assistant Director | Kilo McMillian
DP | Dimitrius Ramirez -
Editor | Joseph Talbot
Assistant Editors | Tayion Williams& Kilo McMillian
Post Producer | Carly Atto
Sound Design/Mix | Mike Regan
VFX | MutinyFX
Color | Patrick Sexton
Music Supervision | Nate Segall
reflecting the future
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Director | James Anderson
Executive Creative Director | Rory McHarg
Executive Producers | Anthony Bommarito, Joseph Talbot, Nate Segall & Jonathan Braue -
Producer | Ashley Carey
DP | Adam Docker
Projection Mapping | Blue Water Technologies - Jason Tschantre -
Editor | Davis Nixon
Color | Pat Sexton
Director James Anderson and Bluewater Technologies used projection mapping to build a reflective set.
For the 50th Season, the storytelling centered around building relationships and architecting teams based on character, not just skills. The Cavs not only built character—they revealed it.
“Projecting the Future" City Edition jersey featured the track “Hate Me Now" by Nas. We curated iconic moments from the history of the team and projected it on players, over the court, and on homes and buildings in the neighborhoods.
Cavs Playoff Opener 2026
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Director | Nate Segall
Creative Director | Rory Mcharg
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DP | Nick Langer
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Editors | Nate Segall & Joseph Talbot
Color | Brandon Jones of Swatch Four
Cleveland Cavaliers 2026 playoff opening video that premiered in arena on April 18th 2026 in Rocket Arena.
paint it black
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Director | David Tappan
Art Director | Ariel Ellis
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Producers | Kenny Ingle & Joseph Talbot
DP | Dimitrius Ramirez
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Editor | Patrick Sexton
Colorist | Patrick Sexton
A blackout was the theme for the 2018 NBA finals opener video, serving as an introduction to the new Cleveland Cavaliers black jerseys.
black hole
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Director | Hamoody Jaafar
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Producers | Jon Braue & Olivia Otten
DP | Tommy Daguanno -
Post Production Producer | Justin Hynous
Editor | Patrick Sexton
Colorist | Patrick Sexton
Rent’s Due
An Inside Look at The Cavs Training Camp
Rent’s Due follows the team during a three week period of pre-season training camp, a very rare behind-the-scenes look at what goes into the preparation of a new season with a new coach.
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Director | Anthony Bommarito
Executive Producers | Nate Segall, Joseph Talbot. Jon Braue
Executive Creative Director | Rory McHarg
Story Development | Nate Segall, Anthony Bommarito, Rory McHarg & Javon Shell
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Producers | Javon Shell & Anthony Bommarito
Cinematographers | David Sosna, Courtney Payton, Dimitrius Ramirez & Jeremy Hawks
Editor | Nikki Finn
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Description text goes here
nance
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Director | Anthony Bommarito
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Producers | Kenny Ingle, Joseph Talbot, Jonathan Braue, Anthony Bommarito & Davis Nixon
DP | Cody Cochran
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Editor | Davis Nixon
This documentary follows NBA player Larry Nance Jr. who, against all odds, made it back home to Cleveland.
Cliffs X Cavs
We filmed on location at 24hr working steel mills across Ohio.
To announce the new jersey and patch sponsorship with the Cleveland Cliffs, we created a story that honored hard work, grit, and dedication to show what it takes to perform night after night, day after day at the highest level.
We compared the lives of steel manufacturers and the training regimen of Cavs All Star, Darius Garland.
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Director | Jonathan Braue
Executive Creative Director | Rory McHarg
Executive Producers | Jon Braue & Joseph Talbot
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Producers | Alfred Tomaszewski, Gina Herhuth
Director of Photography | Geoff George
2nd Unit Director | Rory McHarg
2nd Unit DP | Dimitrius Ramirez
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Editor | Joseph Talbot
Post Producer | Carly Atto
Music Composition | Louis Weeks
Sound Design | Mike Regan